📌 TL;DR:
If every “online hustle” sounds like it needs a marketing degree or a ring light, this guide is for you. We’re skipping the jargon and the overwhelm to help you figure out what niche actually works for you, not just the TikTok girlies with 200k followers.
Find Your Online Niche
You’ve probably scrolled past reels that say:
- “Start affiliate marketing today!”
- “Dropshipping changed my life!”
- “I make $3,000 a day copywriting from my couch.”
And maybe you paused. Then panicked. Because you’re not even sure what dropshipping is, affiliate links feel scammy, and your couch is mostly used for doom-scrolling and snack storage.
Welcome. You’re not lazy — you’re just not here for the hype. You want something that fits you, not the other way around.
This guide is the lazy girl’s map to finding your online thing. The one that makes sense, makes money (eventually), and doesn’t require a complete personality transplant.
Step 1: Accept That “Hustle” Doesn’t Have to Mean “Grind Until You Cry”
First, we need to reset expectations. Hustle culture loves to glamorize burnout. But making money online can and should fit your energy, your life, and your current capacity.
If you’ve got three brain cells left after your day job or your third rewatch of Bridgerton, you don’t need to build an empire overnight. You just need a start.
Step 2: Know What You Don’t Want
Sometimes it’s easier to start with a “no” list.
Do you hate being on camera? Scratch YouTube and TikTok influencer dreams.
Not into selling stuff? Cross off eCommerce.
Burn out quickly on creative tasks? Maybe don’t promise a new blog post every day.
Here’s some of mine:
~ No coding
~ No video editing
~ No pretending I love cooking or I eat healthy (I’ll have three two large boxes of spinach pizza with extra cheese, please. Thank you!)
Your list? Just as valid.
Step 3: Audit What You Actually Like Doing (Even If It’s Silly)
What do you already do for free that people might pay for if packaged right?
- You write funny captions for friends’ IG posts? Hello, social media manager.
- You organize your Spotify playlists like a DJ with a PhD? Music curation is a thing.
- You’re weirdly obsessed with comparing budget apps? Money blog.
It doesn’t have to look like a traditional “job.” Weird hobbies and oddly specific skills are where many niche businesses are born.
Step 4: Choose a Format That Matches Your Energy
This is where most people get tripped up. They pick a niche and then force themselves into the wrong delivery model.
Let’s say you love explaining things. You could write a blog, sure — but maybe you’d rather make snarky explainers on Instagram or post carousels.
If you like chill, low-pressure writing: newsletters or printables.
If you like designing more than talking: Etsy shop.
If you secretly love teaching: paid guides or mini-courses.
Choose a lane you can stand. The niche is only half the battle — format is where the burnout begins or ends.
Step 5: Lurk Like a Pro
Once you’ve got a short list of “things I kind of like” + “formats that don’t make me want to cry,” it’s lurk o’clock.
Search the topic on Pinterest, Reddit, YouTube, or TikTok — wherever your people hang out.
Look at:
- What people are asking
- What problems keep coming up
- What content performs well (and what makes you cringe)
You don’t need to copy them. But it’ll show you what’s already working — and where you can be the fresher, real-er, less spammy version.
Step 6: Test Without the Pressure
Spoiler: you don’t have to launch with a 6-month plan, a paid domain, and 200 content pieces.
Start messy.
- Post a few tweets.
- Sell one PDF.
- Make one Instagram post about your “thing.”
- List one gig on Fiverr or Ko-fi.
Online niches aren’t found — they’re built by trying stuff, seeing what sticks, and quietly deleting the rest. No shame. No launch party needed.
Final Thoughts (A.K.A. Let’s Wrap This Before You Scroll Away)
You don’t need to dance on TikTok. You don’t need a niche so perfect it could win a business award. You need a place to start.
Finding your online hustle is more about alignment than ambition. Forget what’s trending. Focus on what makes sense for you.
Start where you are. Use what you have. And if all else fails, take a nap and try again tomorrow.
Lazy girls get stuff done — just on their terms.
Up Next: Paid Surveys, Cashback Sites, and Other Things That Won’t Make You Rich (But Might Buy Coffee)
This post is part of the “Make Money Online” series — your no-fluff guide to finding real online income streams. Check out the rest here.